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The Future of Cannabis & Commerce
Founded by cannabis & tech veterans, our purpose is to empower all players in the cannabis ecosystem through blockchain, social engagement, and unified e-commerce.
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With the cannabis market poised to grow to $25 billion in 2025*, the industry remains critically underbanked and silo-ed.
Emerald Road revolutionizes the legal cannabis ecosystem by liberating it from restrictive federal payment systems to a dynamic peer-to-peer network. Thus empowering businesses to connect seamlessly, streamline operations, and usher in a new era of unprecedented growth.
INTRODUCING THE EMERALD ROAD
A complete digital platform for the cannabis ecosystem
The Emerald Road is a multi-level digital platform providing B2B payment and business solutions while connecting consumers with branded cannabis products, elevated content, education, and a dynamic digital community through a crypto-exclusive POS (point-of-sale) mobile app for B2C licensed cannabis transactions.
Cannabis Commerce Solutions
Solves critical foundational banking issues currently bottlenecking the industry
Cannabis social media and education
Connecting farmers, brands, consumers to create a unified ecosystem
Hardware Point-of-Sale System
Allows for storefront and non-storefront retail to easily accept payments, manage enterprise software
wallet-based experience
The Emerald Road Token
The Emerald Road Utility Token (ERT) is the currency within the ecosystem, used to purchase goods, services, and experiences.
Our next-generation wallet will facilitate consumer and business transactions, allowing for seamless transfers from fiat currency to the Emerald Road Token and back again.
Our Vision
We're a community of farmers, brands, distributors and enthusiasts utilizing the power of blockchain technology to revolutionize the industry.
wallet-based experience
Solving the Foundational Financial Issues for the Industry
The Emerald Road MVP first tackles the critical financial obstacles -- like limited banking access, withdrawal limits, and account seizure risks -- currently bottlenecking the industry by providing a seamless wallet-based blockchain financial solution.
NO LIMITS
Dynamic peer-to-peer network liberates the flow of funds, allowing businesses to connect seamlessly, streamline operations, and achieve unprecedented growth.
EXPONENTIAL ACCESS
Producers across the supply chain can freely distribute their products and access new markets.
EARN REWARDS
Enjoy low transasction fees while being rewarded in ERT just by transacting.
Streamlined, Encrypted Chat
Enjoy low transasction fees while being rewarded in ERT just by transacting.
Send / Receive Funds
as easily as Venmo / Cashapp with no limits, providing hassle-free flow of currency for farmers, brands, agents. Mobile wallet allows quick payment and peer-to-peer or peer-to-business transfers.
Streamlined, Encrypted Chat
Enjoy low transasction fees while being rewarded in ERT just by transacting.
MVP Roadmap
1
Q4 2024
- Payment Processing via ForumPay
- Emerald Road Marketplace Live
- First Vendors Invited onto Site
- Vendor Payouts Facilitated via ForumPay & On-Chain Contracts
- Account Creation Feature and Wallet Connect for Buyers and Sellers (Different Process for Each)
- Custodial Wallet Creates Wallet Address
- Semtk To Be Live with Vendor Options for Rewards
- Semtk Distribution Smart Contract for Usdc Spent on App
- Vendor Marketplace Features (Posting Pics & Videos, Bios, Products, Skus, Backend for Sales Tracking, Etc.)
- Stablecoin Integration (Monarch) Funds Sent to Main Wallet and Ratio of Buy/Total Tracked for User Balances
- Account Management Smart Contract (Keeps Track of Usdc Account Value Ratios from Main Account Value) & Usdc Offramp Royalty Fee Built In
2
Q1 2025
- Vendor Marketing Services Live, Paid for In Semtk Platform Stress Testing and User Experience Feedback Increased User & Vendor Features & Experience Marketplace On Chain Escrow Verification Services Beta Testing Complete, Full Public Launch
POST-MVP PLATFORM
Problem:
Lack of a Central Hub for Cannabis Culture
Despite the booming cannabis industry, there is no dedicated platform for cannabis enthusiasts and canna-curious consumers to connect, socialize, learn, transact, and be entertained.
Solution:
Our Comprehensive Digital Platform
We solve that with multi-level digital platform providing B2B and B2C payment and business solutions while connecting consumers with branded cannabis products, elevated content, education, and a dynamic digital community through a crypto-exclusive mobile app for B2C licensed cannabis transactions.
FURTHER DOWN THE ROAD
The Community Hub for the Cannaverse
The future vision is an e-Commerce/media platform that acts as a social and entertainment hub for cannabis enthusiasts and the brands, artists and creators they love.
LEARN MORE ABOUT THE HUBB2B & B2C payment solutions
Effortlessly handle secure transactions tailored for both businesses and consumers within the cannabis industry.
e-commerce
Customers are able to browse cannabis brands, entertainment, educational offerings, and a host of other goods and services
branded cannabis products
Members access a diverse selection of premium cannabis products while helping smaller brands gain exposure and connect with new markets.
elevated content & education
Access exclusive content and expert resources to deepen cannabis culture and promote wellness.
dynamic digital community
Vibrant community that rewards participation, fostering collaboration and connection.
loyalty & rewards
Earn rewards by using the app, transacting, creating, and sharing, as we build a new ecosystem that thrives on participation and creates abundance
A Preview of the Content Offerings
The future vision is an e-Commerce/media platform that acts as a social and entertainment hub for cannabis enthusiasts and the brands, artists and creators they love.
farmer’s market
Enter a farmer's market-style bazaar where consumers can more deeply connect with brands and collaborators to purchase goods, services, or experiences.
emerald stage
Connect with music creators and fellow fans through exclusive content, members-only events, as well as streaming and archived content.
wellness village
Members can access live or archived content, support their favorite practitioners by purchasing products or joining blockchain projects, and participate in yoga classes, breathwork, sound healing, and more.
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emerald university aka “the seed of knowledge”
Features educational content from industry and thought leaders around cannabis culture, wellness, governmental policies, environment, and the intellectual discussions and philosophies of our time.
emerald experiences
Book exclusive travel, events, cannabis-related experiences.
Meet our team
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Patrick Hale
Technical Lead
Patrick brings a wealth of expertise in tech consulting, blockchain, and strategic growth. He has advised top brands like Sony Music and Toyota, helping founders raise millions and guiding ecosystem growth for leading blockchain ventures.
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Natasha Pecor
Product Advisor
Natasha is a consummate technology product executive who focuses her consulting and advising efforts on Product Strategy & Development, User Experience, User Research, Hiring, and Organizational Development.
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Andrea Tseng
Product Designer
With over a decade in UI/UX and product design for tech and media, Andrea has led projects for startups and multinationals, turning complex needs into impactful user experiences
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Victor Cornejo
Investor & Multi-license holder in the state of California
Victor is a Mendocino native and third generation cannabis farmer. His love for his community and the land he cultivates on has him investing heavily in global craft cannabis solutions
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Justin Calvino
FOUNDER / CEO
Justin is an entrepreneur and innovator in the cannabis space. He is an activist and a driver in the regenerative living and regenerative agriculture movements. He is also the funder of the Angel round, and the vision for Emerald Road.
in collaboration with
ChartHouse Labs
let’s build the future of cannabis together
Connect with Us
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